Starbucks will begin posting calorie counts at stores nationwide this week, reports the Wall Street Journal, thereby getting ahead of the federal mandate for chains of more than 20 locations to post the counts; that is expected to go into effect later this year.
Nutrition advocates say people will make better decisions if they have this information (a 16-ounce Caramel Frappuccino with whole milk is 280 calories; 140 with skim), the paper says, and notes that after Starbucks began posting the info in NYC stores (as per city law), the company saw customers ordering items with 6 percent fewer calories per transaction. "Menu labeling is yet another step to extend our commitment to wellness," according to Starbucks senior vice president of Global Research & Development Mary Wagner, quoted from a news release.
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