... up, basically.
Weeks after these new french fries debuted nationally (because Wendy's has a "no waste" policy, a publicity person told me, meaning restaurants had to run out of the old fries before selling the new ones), they're knocking around Charlotte. And they're tasty. Thinner, crisper and a good deal saltier than the old version, these employ russet potatoes, with some skin left on, and sea salt, and are the first major tinkering with fries that Wendy's has done in its 40+ years.
A staggering change? Nope.
Chief marketing officer Ken Caldwell has said the company wanted "every ingredient to be a simple ingredient" and that skin-on reminds people that fries come from potatoes. (!) Both the old and new come to stores frozen. The new ones are fried in a different blend of vegetable oils. But nutrionally, the new fries jump significantly in sodium -- 500 milligrams in a medium order, compared to 350 for the old. (And sea salt is generally thought no healthier for you than regular rock salt.) Calories are a push: The new add 10 cals for a total of 420.
Tuesday, December 7, 2010
Posted by Helen Schwab at 2:37 PM