Tuesday, October 28, 2014

Dunkin's is 'croissant donut,' not Cronut

Dunkin' Donuts will start dishing "Croissant Donuts" (left), which the company describes as "a delicate and flaky criossant ring that is glazed like a donut," Nov. 3 at some locations, including Charlotte's.

(And in case you're thinking, "Hey, that sounds familiar. Wasn't there some New York bakery doing something like that?" -- yes. Dominique Ansel's Cronut became world famous and still is. But Dunkin's president of global marketing and innovation, John Costello, told NBC News: "Are we copying a specific bakery in New York? The answer is no.")

Plus this one will be $2.49, about half the Cronut cost.

Also new at Dunkin': Pumpkin donuts shaped like jack-o-lanterns and Boston Screams (the company's regular Boston Kreme with orange icing drizzle) for Halloween.

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