Friday, June 20, 2014

Salsarita's to take "World's Hottest Burrito" nationwide

After testing it in Charlotte locations, Charlotte-based chain Salsarita's will take "The World's Hottest Burrito," trademarked as The BurHEATo, national at 59 locations, through Sept. 22.

The burrito is made with Smokin' Ed's Carolina Reaper pepper mash, made from a chile grown by the Fort-Mill-based PuckerButt Pepper Company. Founder "Smokin’ Ed" Currie holds the Guinness record with the Reaper for world’s hottest pepper, which is rated as 300 times hotter than the average jalapeno.

Also in the $9.99 items: grilled chicken, black beans, rice, corn salsa, tomatoes and cilantro.

Also during the BurHEATo time period, the Puckerbutt sauce "Shoot That's Hot" will be featured, replacing the more widely known Cholula sauce.

Heat-heads can get a free t-shirt from Salsarita's if they buy a BurHEATo, then post a video of themselves eating it on "social media" (so a wide range of options!), as long as they tag @Salsaritas and hashtag it #WorldsHottestBurrito.